No7 brand was launched in 1935 as a series of deluxe Beauty Preparations in which is embodied more than 50 years' experience of Toilet Preparations with extensive publicity around the launch.
The packaging was in a striking blue and yellow design, with the number 7 making a prominent diagonal. The new No7 was advertised as "The Modern Way to Loveliness". Initially a skincare range, a full complement of cosmetics was soon added. Beauty parlours were opened in large stores to give customers beauty treatments.
The outbreak of World War Two in 1939 halted the production of cosmetics in Britain almost completely. Limited supplies of No7 were available, in utility packaging and the full range was not reintroduced until 1949. In 1952 the No7 range was relaunched, - "Better and lovelier than before" - in gold and yellow packaging, influenced by Hollywood. Cosmetics became more sophisticated; the first synthetic pearl pigment was developed for cosmetic use giving a white, shiny effect.
In 1971 No7 packaging was given a new look of terracotta, white and silver very different from the pastel colours traditionally used for cosmetics and skincare. There was a growing demand for wholesome or 'back to nature' products, and in 1976 'An Original Formula' herbal skincare range was launched as part of the No7 brand.
The 1980s and 1990s saw the cosmetics market become increasingly sophisticated, with the use of scientific developments, ingredients from around the world, and constantly changing marketing and packaging. The No7 range was relaunched, with new products and packaging, in 1980, 1986, 1991 and 1995.
In 2005 over 30 new products, 150 new shades and more than 300 products in all - with redesigned packaging and new display counters - were launched into 1100 Boots stores overnight.
To celebrate its 70th birthday No7 treated itself to a facelift and re-launched on 7 February 2005 offering a more feminine look, with 300 new and improved products displayed on fantastic new and easy to shop counters.
The new No7 was a fusion of modern brilliance and timeless beauty - an inspiring collection of indulgent textures, mouth watering, ultra wearable shades and award-winning formulations giving the collection an 'underlying chic'.
In addition, the collection introduced a new range of anti-ageing skincare, developed by Boot's scientific experts with revolutionary new technology.
Moving into 2012, our mission is simple. We would like you to look and feel beautiful, seven days a week. By combining expertise and innovation with proven results in consumer testing and clinical trials, we ensure our products are truly effective. All our products are hypo-allergenic so they are kind to even the most sensitive skin. The most recent No7 re-launch happened in 2012, discover new No7 now.